Not only the LPGA will learn and take advantage from this partnership but also PGA Tour will be able to take gain knowledge on how the women’s organization makes their tour a very global one. The LPGA’s Commissioner Michael Whan and his team have done a tremendous job over the last years to make the ladies tour a truly global tour with solid markets and great popularity in South Korea, China, Japan, Taiwan, Malaysia and Thailand.
During his press conference at the WGC-Cadillac Championship at Trump Doral, Tim Finchem, the PGA Tour Commissioner, mentioned that his has been following closely the approach that the LPGA has pursued in cultivating international markets.
“The LPGA is already positioned as a global tour,” Finchem said. “An increasing percentage of our customers, whether they be title sponsors, official marketing sponsors or just involved in the tournament at some level, are international companies.”
The men’s tour’s Commissioner applauded the decision on the women’s side to take their tour on a global scale. As a consequence the ladies tour has lost some of their presence in the United States but took advantage of parts of the world where they are more popular than the men. The LPGA is a true global tour in ways the PGA Tour is not and this is where the mutual interests of both tours can find each other.
“The growth of women in the game is crucial, absolutely crucial, to our ability to grow the game,” stated Finchem before closing his press conference.